Lijit Audience Analytics

Sunday, September 18, 2011

This Is NOT Where I Want To Be!

A few weeks ago I enjoyed a wonderful article by local pastor and spiritual leader, Dave Willis, of Stevens Creek Church here in Augusta, GA.  There, he touched upon the importance of valuing diversity, creativity, change, excellence, and, most of all, our youth.  He concluded the inspirational piece with the power of smiles.

In doing so, Dave used an analogy that really brought these points home.  He shared the magic of Disney World and why it's a place that brings us all great warmth and a feeling of belonging...

Now, I bring up Disney World and the wonderful blog post by Dave Willis to discuss how we all have those times when we say to ourselves...

This is not where I want to be! 

Sunday, September 11, 2011

Remembering 9/11: Building Communities On Love And Hope

Today is a day of remembrance, reflection, and revelation for me..  and I hope it is for you, too.

I promise this will not be "just another 9/11" post.  No, today is different.  It's been a decade since the tragic events of 9-11 and, surely, our thoughts and prayers should be with the families affected by the deplorable acts committed that day.

But I'm here to share another side of this story.

You see, my financial loss and distraught that day is nothing compared to those that lost loved ones and heroes that day..  But the events are finally catching up to me and I now see what I was scared to face all these years.  I feel a solace and reverence for that day, which says a lot considering I tend to subside negative feelings with the potential for growth; that is, where others see loss and pity, I see an opportunity for something positive.

Reading Ken Mueller's reflections on 9/11 and lessons in community reminded me that today is a day for everyone, not just those mourning losses or claiming patriotic pride, though those causes are admirable and encouraged,  I reckon.  I whole-heartedly agree with Ken that tragedy tends to bring out the best in people but, with a decade now gone since that day, I lament more than the loss of lives, I lament the loss of heart we see in the world around us. 

Why is it that great tragedy and adversity have to strike before we can see the goodness in others? 

Friday, September 9, 2011

The Numbers Game VS. Warm Connections - Which Is Right For You?

A colleague of mine and someone I hope considers me a friend, Stan Faryna, pointed out that my article Tell A Friend: The Magical Power Of Ten came off as a rather bold statement.  It seems that in all my zeal I inadvertently discredited some close friends and colleagues, folks that are true heroes in my book.

Well, for that, I deeply apologize.  Let me reiterate: 
For those of you in my inner circle that have worked hard to develop a powerful personal brand and massive audience, I have no doubt that you worked hard and honestly to do so.
Now that we have cleared the air a bit, I will say that I do stand by my beliefs.  I feel that many so-called "gurus", experts, thought leaders, and influencers are mainly just broadcasting and spamming.  Maybe they got lucky or maybe some folks stood by them in spite of their selfish ways.  Who knows..  We're not here to talk about that.

Here's what I have found: some play the numbers game and others focus on warm connections (a.k.a. engaging, unmarketing, and caring).  While the numbers game is not always about spamming or insincere communications, I feel that it is more of a grind.

If you're into gambling, perhaps comparing this behavior to playing roulette may make more sense... 

[ Source: ]

Let's use a social media example.  If you play the numbers game, you're sending out automated tweets and broadcasting to a large audience.  With all the stuff on Twitter streams, the chances of someone seeing your particular tweet is pretty slim. The average Twitter stream moves at around 30-50 tweets a minute at peak times and it gets crazier once you follow over 1000 people!

That scenario, in my experiences, is certainly more akin to playing roulette.  You keep playing until you "win".  Chances are that, by the time you finally hit, you barely broke even (or are still in the hole).

With that roulette-style of marketing and communication, there are too many variables to know if you just had good timing or amazing content..  Or maybe something else.  With all the tweets going out there, having your stuff noticed, let alone acted upon, is tough. 

Now, if you take the time out to really connect and interact with people in more deep, authentic, and meaningful ways, you may be added to a Twitter list or be set up as an alert/notification.  For most, that takes time and perhaps it's more time than folks are willing to invest but consider how much more you can get out of a relationship where there is more of a give and take.

I don't know about you but, if I'm going to gamble, I want to go with something that has better odds of winning.