tag:blogger.com,1999:blog-5466697833644028973.post4153534614966456071..comments2011-11-01T08:56:37.046-04:00Comments on The Practical Life - Everyday Contentment: Tell A Friend: The Magical Power Of TenAnonymoushttp://www.blogger.com/profile/08838812225100814417noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5466697833644028973.post-61509082806958221922011-09-17T14:38:52.314-04:002011-09-17T14:38:52.314-04:00Well answered, Yomar.Well answered, Yomar.http://stanfaryna.wordpress.comhttps://www.blogger.com/profile/05805721215189615369noreply@blogger.comtag:blogger.com,1999:blog-5466697833644028973.post-6820623610854310032011-09-08T13:11:35.011-04:002011-09-08T13:11:35.011-04:00The results were great but did not compare to the ...The results were great but did not compare to the effects of "going deep". I say this not to discredit these wonderful people. These folks are not just influencers to me, they have grown into friends. Some of these folks I am proud to say are part of my inner circle and trust me as much as I trust them.<br /><br />There should be no hard feelings and I hope I have made it abundantly clear that I am grateful for their efforts. They pulled through in spite of all the things going on. There are, however, many lessons here and I have been aware of these truths for quite some time...<br /><br />* Having a massive audience often results in a numbers game, especially if you rely on broadcasting.<br />* Having people click-through on links does not always result in conversions or true engagement.<br />* The trust and credibility of influential promoters does not always translate when they support others.<br />* More times than not, people still prefer to be engaged individually as opposed to in a group.<br /><br />These shortcomings are not a reflection of this amazing bunch. I mainly dropped their names to let them know they have been recognized as being part of the core of people that really went out of their way to help me.<br /><br />The list does not end there. Leo from BufferApp helped out by using Buffer to drip information to his audience. My pal Dino Dogan even pitched in.<br /><br />There will always be different results for different people so it all depends on your personal style and core values. What I've personally seen first-hand is that I have better results by working through my "key players" than doing mass communication, though I do broadcast a bit myself.<br /><br />Online influence is unpredictable and ambiguous at times, yes.. That is why I make a pretty decent living doing Inbound Marketing. It allows me to measure things that are usually intangible. It's not an exact science but it does drive results. Sometimes, it can very well be trial by fire.<br /><br />I don't usually make bold statements like this, Stan.. and I'm not calling anyone out, believe me. I just found that, for myself, this is what works. It's what got me from fifth place to third place with the Unbounce #ConversionFest contest in spite of time constraints and priority conflicts. In the last two days, I pulled together 300+ votes - more than I did in the course of a week!<br /><br /><br />I will say this: once I stressed to my friends that I did not wish for them to grind so hard and take so much time out of their schedule.. Once we focused on more efficient activities.. everything came together.<br /><br />Janet, Klaudia, Lauri, and Christian were particularly awesome about asking me what they could do specifically to help. They showed genuine interest daily without me having to come to them.. It was great because, really, I don't like to hound people as I do not like being hounded myself. ;o)<br /><br />So, to be clear, the initial efforts were not a failure. There was just a lot more time and volume of work put out than there were results. When we shared the content directly with people and provided a simple call to action, the results were significantly greater.<br /><br />Hope that clears the whole thing up. I'm not trying to bust any chops here. ;o)Anonymoushttps://www.blogger.com/profile/08838812225100814417noreply@blogger.comtag:blogger.com,1999:blog-5466697833644028973.post-75340232331209837632011-09-08T08:33:26.251-04:002011-09-08T08:33:26.251-04:00So you're saying that Janet Callaway, Christia...So you're saying that Janet Callaway, Christian Hollingsworth, Lauri Flaquer, Laurinda Shaver, Klaudia Jurewicz, and Marcus Sheridan endorsed you and the results were underwhelming?<br /><br />That's a strong statement and it may make for hard feelings - especially if it is the truth. And I'm guessing that you have no reason to be untruthful. Actually, the fail is something we should all be paying close attention to. Because if online influence is unpredictable and ambiguous like you are saying, klout (measured or organic) isn't worth much.<br /><br />Wow! It's ballsy to make a case study as real and transparent as you do here. But let's focus here, you haven't identified what fails, why, and what the solution is. You have to stick with this and play it out until there's no more cards to deal.<br /><br />Recently on my blog: Do not be afraid. And other social media DOHs. http://wp.me/pbg0R-p9Anonymousnoreply@blogger.com